Brand Finance Leadership Media 
N2Growth Blog
OCTOBER 24, 2023
The Role of Executive Search Firms in the Finance Industry Executive search firms play a crucial role in the ever-evolving landscape of the finance industry. These firms’ expertise and extensive networks help organizations identify and attract top talent for critical leadership roles.
Great Leadership By Dan
NOVEMBER 27, 2018
Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.
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N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
The Horizons Tracker
SEPTEMBER 17, 2023
While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.
Eric Jacobson
OCTOBER 12, 2014
Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing. This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. First, there is the "what''s social media" mistake.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives.
N2Growth Blog
NOVEMBER 17, 2010
In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.
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