Lead Change Blog

AUGUST 30, 2019

In fact, they remain one the of marketing channels via which I find my most valuable contacts. I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Here’s five super-simple tips for creating your own successful personal brand.

Brand 275

Brand Tips Succession Audience 275

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189

Brand Supply Chain Ethics Reputation 189

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226

Brand Short-term Reputation Long-term 226

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. What can we learn from these top digital marketers, and how do we engage and influence them? Brand Champions.

Brand 346

Brand Influence Quinn Media 346

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 366

Trends Business Model Execution Marketing 366

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.

Marketing 106

Marketing Career Trends Advertising 106

N2Growth Blog

MARCH 18, 2024

Identifying Growth-Stage Leadership to Drive Innovation in Life Sciences Effective executive search partners play a pivotal role in identifying, attracting, and assessing the leadership best aligned to drive growth and innovation, all the more important in highly dynamic industries like life sciences.

Execution 392

Execution Innovation Industry Short-term 392

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Media 59

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Rich Gee Group

JUNE 10, 2024

Downsizing, salary cuts, and underinvestment in employee development can decrease morale, productivity, and overall company performance, ultimately impacting the bottom line. This reluctance stifles innovation and prevents the workforce from acquiring new skills essential for adapting to market changes.

Short-term 195

Short-term Long-term Decentralization Incentives 195

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

Lead Change Blog

MAY 11, 2017

When you are marketing a start-up, there are two fundamental truths. The first is that having only a great product will not be enough to guarantee that you will be successful. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Budgeting for It.

Marketing Strategy 255

Marketing Strategy Marketing Strategy Budgeting 255

Let's Grow Leaders

MARCH 15, 2024

By addressing these questions and creating a culture that aligns with employees’ values and goals, organizations can improve employee motivation and productivity. Understand your core values and long-term vision to navigate the job market effectively and avoid the allure of superficial attractions.

Motivation 234

Motivation Strategy Talent Management Career 234

Strategy Driven

OCTOBER 13, 2021

Without a quality product, your brand will fall short of its true potential. Customers are quick to recommend a quality product when they find one, but they are also quick to leave bad reviews unless they are satisfied. To help to improve the quality of your products and services, focus on these five areas.

Quality 102

Quality Productivity Products Strategy 102

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

Technology 74

Technology Marketing Brand Mission Statement 74

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

Marketing 122

Marketing Company Audience Media 122

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often?

Trends 368

Trends Agility CEO Chief Executive Officer 368

Great Leadership By Dan

MAY 28, 2020

Always challenge your assumptions, especially when entering a new market or consumer segment. History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant.

Brand 233

Brand Marketing Price Globalization 233

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 115

Leadership Content Media Audience 115

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market.

Brand 99

Brand Storytelling Media Company 99

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. I love branding. Al Ries is one of my brand heros.

Brand 189

Brand Blog CEO Ries 189

Let's Grow Leaders

SEPTEMBER 19, 2022

” You might also be saying, “No, I won’t be able to launch that new product this month.” In our leadership programs, we always recommend facing difficult conversations with confidence and humility. For example, “Yes, it sounds like this project would benefit our marketing strategy. That idea is so fun!

Power 579

Power Compliance How To Ethics 579

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. This means employers have to now market themselves as viable options where people can build a rewarding career. Employee Value Proposition or EVP.

Brand 88

Brand PR Media Reputation 88

Strategy Driven

AUGUST 22, 2023

However, the most important duty associated with entrepreneurship is leadership. While different scenarios demand different leadership styles, leaders can use the following tried-and-tested leadership lessons to lead effectively. Firstly, it helps you tailor your products or services according to customers’ needs.

Entrepreneur 107

Entrepreneur Storytelling Leadership Long-term 107

N2Growth Blog

JANUARY 23, 2024

Finding innovators in the life sciences industry The importance of innovative leadership cannot be overstated. The following sections dive deeper into how well-equipped executive search firms can support the life sciences industry and the critical challenges in recruiting invaluable leadership.

Execution 235

Execution Innovation Industry Motivation 235

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Joseph Lalonde

OCTOBER 9, 2022

You can also use native ads to generate traffic to a product page or conversion path. Creating sponsored content is an excellent way to raise brand awareness and establish thought leadership. It also boosts brand trust and credibility. Sponsored content has been shown to boost brand lift by 50%!

Content 156

Content Tips Audience Brand 156

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Main menu Home.

Magazine 100

Magazine Brand Article Marketing 100

Lead Change Blog

APRIL 28, 2017

Here’s how to rectify the worst of leadership mistakes. Learn from brands. An ill-judged marketing campaign, poor hire or inadequate bout of product testing are perfect examples of errors from which brands have to work hard to recover. Embrace the mistake you’ve made. Businesses make mistakes all the time.

How To 261

How To Leadership Brand Learning-by-Doing 261

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

Conference 229

Conference Audience Diversity Ryan 229

Leading Blog

DECEMBER 11, 2020

Her ambition was to have a life filled with beautiful things, and that “rested entirely on her ability to sell her skincare products.”. Other brands used saleswomen to merely sell products; thanks to my mother’s training program, her salespeople taught customers how to use her products to look their best. No one escaped.

Company 346

Company Committee Sample Tactics 346

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

Leadership 162

Leadership COO Commitment Education 162

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

Charisma 144

Charisma Bond Leadership Brand 144

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 100

Brand Competitive Advantage Fashion Price 100

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 469

Human Resources Globalization Resources Diversity 469