Leading Blog

FEBRUARY 5, 2020

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). Gone are the days when brand identity is built with a bullhorn.

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Marketing Leadership Brand Audience 261

N2Growth Blog

JANUARY 23, 2024

Talent Trends: Emerging Leadership Skills for the Future The continual development of digital technology and automation in today’s corporate world demands a new paradigm in leadership. These traditional soft-skill qualities must now be enhanced with new hard skill sets to future-proof one’s leadership style.

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Trends Execution Emotional Intelligence Leadership Styles 235

N2Growth Blog

APRIL 25, 2024

Organizations often voice lofty ideals as a part of their branding efforts, but tangible progress comes when concrete measures are followed. Businesses must understand that unaddressed subconscious bias has the potential to create fissures in corporate harmony, disrupt teamwork, and impact overall productivity.

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Diversity Short-term Environment Letter 393

Great Leadership By Dan

JUNE 7, 2018

But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.

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Brand BPR FOB Automotive 193

N2Growth Blog

MARCH 18, 2024

Identifying Growth-Stage Leadership to Drive Innovation in Life Sciences Effective executive search partners play a pivotal role in identifying, attracting, and assessing the leadership best aligned to drive growth and innovation, all the more important in highly dynamic industries like life sciences.

Execution 392

Execution Innovation Industry Short-term 392

N2Growth Blog

JANUARY 26, 2024

The 2024 talent landscape is predicted to feature a more established remote and hybrid working culture, increasing technology integration, and an expanded emphasis on employee well-being. Historically, financial leadership trumped people leadership.

Execution 217

Execution Strategy Diversity Brand 217

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

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Brand P&L Human Resources Brand Management 260

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth.

Trends 366

Trends Business Model Execution Marketing 366

Lead Change Blog

JUNE 24, 2019

Technology, social media, and the digital economy have resulted in trust incidents becoming increasingly visible to the general public. Customer satisfaction occurs when a companies products and services live up to brand promise thereby improving reputational value and trust.

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Supply Chain Reputation Leadership Bottom-up 345

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

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Technology Marketing Brand Mission Statement 75

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

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Conference Audience Diversity Ryan 229

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

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Execution Strategy Compliance Industry 437

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

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Leadership Content Media Audience 116

Leading Blog

MAY 16, 2020

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. What new products and services will you create with it?

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Innovation Supply Chain Technology Wireless 264

N2Growth Blog

AUGUST 1, 2010

Rohit made a laudable attempt to bring some clarity to the topic by sharing his observations about the practice of personal branding while justly defending Scott, however I don’t think he went quite far enough. Not that Scott needs me to come to his defense, but he is a professional in the truest sense of the word.

Brand 353

Brand Blog Reputation Media 353

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. builds brand viewership.

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Brand Storytelling Media Company 99

N2Growth Blog

JANUARY 23, 2024

Finding innovators in the life sciences industry The importance of innovative leadership cannot be overstated. They are relentless in pursuing cutting-edge research and innovative applications and have a keen understanding of emerging issues, trends, and technologies on the horizon.

Execution 235

Execution Innovation Industry Motivation 235

N2Growth Blog

DECEMBER 16, 2023

The strength of governance can be significantly amplified with the employment of a dedicated leadership team. This leadership should be committed to the organization’s vision, mission, and core values. Moreover, influential leaders enhance performance by fostering an environment with innovation, learning, and growth.

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Compliance Efficiency Ethics Metrics 235

Great Leadership By Dan

MAY 28, 2020

History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant. Reframe your Perspective I once worked for an American brand that believed it had a leading market share in Asia.

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Brand Marketing Price Globalization 233

N2Growth Blog

SEPTEMBER 28, 2020

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Find a strong and well positioned employer brand.

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Human Resources Globalization Resources Diversity 469

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

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Leadership COO Commitment Education 161

N2Growth Blog

JANUARY 10, 2011

News Flash – If you have to look for leadership it doesn’t exist…Today’s post is not going to sit well with many in the leadership profession, but then many of my posts seem to have that effect. In my opinion the practice of leadership identification is simply based upon flawed business logic, and it is make-work in the purest form.

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Leadership Blog Consultative Brand 419

Terry Starbucker

AUGUST 29, 2010

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full How Passion Can Revolutionize Digital Technology, AND Change The World: A Video Every Leader Must See by Starbucker on August 29, 2010 In early 1997, its stock price was $4. It was about passion. And about people who have it.

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Technology Price Video Cost of Capital 282

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing.

Innovation 210

Innovation Strategy Competitive Advantage Incubator 210

Leading Blog

JUNE 8, 2021

It’s easy to point the finger at top leadership—it starts with them. When supervisors actively engage their team members—getting out of their offices and lifting their noses from their reports and devices—their teams are more productive, often safer, and their businesses are more profitable. Prioritize people over your technology.

Open-book 328

Open-book Learning-by-Doing Consultative Follow-up 328

N2Growth Blog

NOVEMBER 16, 2010

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information.

Blog 366

Blog Leadership Depreciation Brand 366

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

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Brand CEO Stage-Gate SWOT 168

N2Growth Blog

DECEMBER 13, 2010

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. If you check your ego at the door and give a thoughtful, introspective evaluation of your ability, it is likely that you’ll learn something about your leadership abilities or lack thereof.

Blog 366

Blog Leadership Benchmarking Tactics 366

Next Level Blog

JANUARY 24, 2023

My son Brad’s girlfriend Renee is a brand new first grade teacher this year. Thanks to virtual work and meeting technology, we learned that a lot of the content work we never thought we could do remotely we could actually do better that way. For a lot of companies, productivity actually increased during the pandemic.

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Planning Short-term Long-term Content 292

N2Growth Blog

DECEMBER 13, 2010

Today’s guest post by Kevin Eikenberry ( @kevineikenberry ) really resonates with me because it’s chalk full of leadership perspective. Kevin also hosts the Best of Leadership Blogs 2010 contest of which this blog is a nominee (if you haven’t voted yet, today is the last day for voting). Most would call it work.

Leadership 353

Leadership Blog Brand Consultative 353

Great Leadership By Dan

AUGUST 22, 2019

One example is their relationship with technology. All of us, regardless of which generation we belong to, have been impacted by technology,” Costin says. You could think of it this way: If technology were a geyser, Baby Boomers and Generation Xers have been sprayed by its impact, but Millennials got drenched.”

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Due Diligence Peer Review Brand Entrepreneur 185

N2Growth Blog

OCTOBER 28, 2010

How many times have you witnessed someone holding-out for a higher price, better valuation, evolving markets, technology advances, or any number of other circumstances that either never transpire, or by the time they do, the opportunistic advantage had disappeared? I appreciate you sharing your thoughts.

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Blog Leadership Self-aware Crisis 418

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

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Brand Press Release Discount Customer Loyalty 215

Leading Blog

OCTOBER 14, 2019

I am certain I’d be less productive and less creative in my work if I didn’t also spend those first hours away from the emails and text messages and phone calls that require so much attention as the day goes on. What follows are 20 leadership lessons from the book but stripped of the stories that brought them to life.

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Leadership Long-term Self-aware Short-term 214

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237