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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 291
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

Brand 288
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). Gone are the days when brand identity is built with a bullhorn.

Marketing 263
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First Look: Leadership Books for March 2021

Leading Blog

Here's a look at some of the best leadership books to be released in March 2021. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Build your leadership library with these specials on over 28 titles.

Books 337
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Brand Integrity in Business Cycles: Navigating the Trade-Off Between Quality and Convenience

CO2

.” Abraham Lincoln’s profound words resonate deeply, especially in the context of business and brand integrity during varying economic cycles. Brand Integrity in Economic Downturns is crucial to keep your eye on. Brand Integrity in Economic Downturns is crucial to keep your eye on.

Brand 78
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Her Blog has been recognized as one of the "Best 21st Century Leadership Blogs" and also as a "Top 100 Socially-Shared Leadership Blog." Be sure to visit both her website and her blog.

Brand 65
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. How common is it for CPGs to hire for key positions outside the industry?

Trends 368