Remove Brand Remove Loyalty Remove Reis
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When Brand Loyalty Goes Too Far

Harvard Business Review

As a rule, companies with strong brands and competitive cultures expect more than a modicum of brand loyalty from their employees and contractors. Loyalty to the brand" is mutating into "Living the brand." Brand values — not just brand value — are seen as core competitive differentiators.

Loyalty 17
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The Brands That Make Customers Feel Respected

Harvard Business Review

What drives their loyalty? CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. Take REI, for example. Not surprisingly, REI also led the pack on this dimension.

Brand 8
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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Yet it’s important for brands to remember this is not the end of the journey for the customer.

Retail 14
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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self. Engagement is where impersonal brand messages become more authentic human dialogues. Branding Marketing' Reflect on your collective capabilities as an organization.

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Using Facebook to Capture Customers

Harvard Business Review

Facebook Deals enables retailers to provide electronic coupons and loyalty points when customers check in at arrival, increasing store traffic and sales, and giving retailers a clearer picture of their customers' behavior. Last summer 7-Eleven partnered with game-maker Zynga to extend social games into the physical world.

Retail 19