Harvard Business Review

JANUARY 7, 2011

As a rule, companies with strong brands and competitive cultures expect more than a modicum of brand loyalty from their employees and contractors. Loyalty to the brand" is mutating into "Living the brand." Brand values — not just brand value — are seen as core competitive differentiators.

Loyalty 15

Loyalty Brand Reis Metrics 15

Harvard Business Review

NOVEMBER 1, 2016

What drives their loyalty? CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. Take REI, for example. Not surprisingly, REI also led the pack on this dimension.

Brand 8

Brand Reis Loyalty Bottom-up 8

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Yet it’s important for brands to remember this is not the end of the journey for the customer.

Retail 9

Retail Supply Chain Loyalty Reis 9

Harvard Business Review

FEBRUARY 25, 2014

Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self. Engagement is where impersonal brand messages become more authentic human dialogues. Branding Marketing' Reflect on your collective capabilities as an organization.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

FEBRUARY 28, 2011

Facebook Deals enables retailers to provide electronic coupons and loyalty points when customers check in at arrival, increasing store traffic and sales, and giving retailers a clearer picture of their customers' behavior. Last summer 7-Eleven partnered with game-maker Zynga to extend social games into the physical world.

Retail 15

Retail Discount Reis Merchandising 15