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How to improve Klout Score

CEO Blog

This is all about the desire of brands to know who their influencers are. So brands pay for lists of influencers and then try to get them to speak about them by giving them coupons and free products. I contributed a chapter on Venture Funding in an eBook. Or course, many of those are quotes from famous authors.

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A new LinkedIn tool to help managers find non-executive positions

Chartered Management Institute

Meg Garlinhouse, head of employment brand and community for LinkedIn said today. To begin with Board Connect has just four non-profit launch partners – Teach for America, New Schools Venture Fund, Charter Board Partners and the Draper Richards Kaplan Foundation – but the hope is that this will quickly expand.

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Big Companies Should Collaborate with Startups

Harvard Business Review

Campbell, the food company best known for its soups, is investing $125 million in a venture fund to help finance food startups, according to the Wall Street Journal. They should take their teams and regularly walk the aisles of Whole Foods, which is as much a greenhouse incubator of the hottest new brands as it is a retailer.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

The science of storytelling and brand performance. Taking this strategy a step further, the company established Monsanto Growth Ventures (MGV), a venture fund based in San Francisco that looks for other inventive, environmentally sustainable ways to improve crop yield. Insight Center. Data-Driven Marketing.

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People Are the New Channel

Harvard Business Review

Externally, this means a shift in the relationship between customers and brands. The two most important principles that emerged are that customers make the best brand advocates, and entire organizations make for the best marketing teams. Externally, empower your customers to be brand advocates. The results? The results?

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Publishing Is Not Dying

Harvard Business Review

Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post. And it’s not just the financial results that are impressive — Huffington Post has won a Pulitzer Prize, as has Politico, a news organization launched in 2007. These examples are not mere exceptions, but part of a growing trend.

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Make Your Competition Work for You

Harvard Business Review

They are more than happy to sell you alternate brand of shoes that match your suit, or suggest a premium appliance from another manufacturer, once you have selected the lowest cost refrigerator. This is called up-selling, or cross-up-selling, and both parties share the profits. Integrate for new or critical mass.

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