London Succeeds in Its Olympic Trials
Harvard Business Review
JULY 27, 2011
Contingency budgets are $1.4 For the 2008 Games, China built a spectacle of unmatchable scale , with a budget of some $80 billion. London's planned budget was inked in at one-fifth of that figure, subject to achieving all commercial revenue targets. Olympic organizers have made sure that London's crisis has not gone to waste.
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