6 Reasons Salespeople Win or Lose a Sale
Harvard Business Review
JUNE 23, 2017
Whenever a company makes a purchase decision that involves a team of people, factors including self-interests, politics, and group dynamics will influence the final decision. The fashion and finance verticals had the highest propensity to select the best-known, top-of-the-line product, while manufacturing and health care had the lowest. #4:
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