Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. So when the opportunity arises (i.e.,

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 11, 2016

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

B2C 14

B2C Energy Marketing B2B 14

Harvard Business Review

MARCH 22, 2012

Despite recent signs of recovery in the labor market , there are still more than 12 million unemployed job seekers. But recent research from CareerRelocate.com and CareerBuilder shows that Americans may be more willing to move than we think: 44 percent of workers surveyed said they would be willing to relocate for a career opportunity.

Health Care 13

Health Care Engineering Skills Finance 13

Harvard Business Review

AUGUST 10, 2018

Concurrently, a new digital engineer role will emerge: a highly analytical, digitally savvy data scientist who manages, models, and tweaks the algorithms, alert protocols, and parameters guiding the automated decision-making planning systems. As a result, the company refocused human workers to provide valuable market intelligence.

Supply Chain 8

Supply Chain Technology System Engineering 8

Persuasive Powerhouse

OCTOBER 24, 2010

Business owners who eat on the run, don’t exercise or take time out for massage and downtime often don’t feel good in their own skin. When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. Energy levels are also affected.

Learning-by-Doing 185

Learning-by-Doing Blog Class Open-book 185

Harvard Business Review

SEPTEMBER 17, 2014

I worried that being in sales would not carry the prestige and credibility I so badly wanted as I started my professional career. I came to a stark realization that day: sales is at the heart of every commercial enterprise and that being the revenue-generating engine of a business was actually a good thing. I was doubtful.

Advertising 9

Advertising Human Resources Consultative Career 9

Harvard Business Review

JUNE 19, 2012

It is often costly to career momentum and earnings as much as it is a boon," says Amy Wrzesniewski, an associate professor of organizational behavior at the Yale School of Management and coauthor of " Turn the Job You Have into the Job You Want." Whatever the reason you are unhappy, you don't have to just live with it or quit.

Contract Manufacturing 16

Contract Manufacturing Case Study Delegation Learning-by-Doing 16

Strategy Driven

AUGUST 3, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Often, it withers and dies an early death. Body of Knowledge.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

MARCH 2, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. That’s what they have done for most of their careers. (2

Consultative 60

Consultative Short-term Budgeting Strategic Planning 60

HR Digest

APRIL 30, 2019

While most corporate cultures are focused on engineering the most common goal of every business, some employers are repositioning their cultures to address social inequality as well as drive diversity & inclusion. What do you say have been the most important transformations in your career?

Globalization 40

Globalization Human Resources Long-term Diversity 40

Harvard Business Review

OCTOBER 19, 2012

Once the book had been written, I had to market it. The obvious targets were people in the field of innovation — those working in strategy, R&D, business development, and entrepreneurship. They decided to pursue their doctorates, and offered their search engine to Yahoo for $1 million. Lucky thing, that.

Succession 17

Succession Diversity Open-book Innovation 17

Harvard Business Review

MAY 15, 2017

Founders bet years of their lives on finding product market fit, investors bet billions on the future value of ambitious startups, and executives bet that their strategies will increase a company’s prospects. Our engineer was at 75% confidence we’d hit our goal, and our lead from partnerships was at 70%.

Company 8

Company Participative Training Project 8

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Your page ranking in search engines is determined by the relevancy of the content on your website. 4) Establish excellent incoming links.

Press Release 145

Press Release Discount Content Directory 145

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. As for distribution, “smart marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales. Go-To Market Strategy is, in essence, the launch. A great product. All of the above.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50