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The Wisdom Wave: Preparing for the Surge of Senior Professionals.

Rich Gee Group

In an evolving job market, the value of older workers is becoming increasingly recognized. The industries expected to see the most significant growth in older workers include healthcare, education, and professional and business services. Businesses should leverage this for client engagement and business development.

Diversity 195
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. Communicate your intention to advance your career. o Develop your subject matter expertise through social media, community organizations and board positions.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133
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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers. 20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and.

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Five Mistakes We Make at Networking Events

Women on Business

Effective business networking skills are essential to meeting other individuals. Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Power Up Your Networking With 3 Key Strategies By now you’ve gotten the message that networking is a.