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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 284
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5 Reasons to Hire a Marketing Automation Expert Instead of Going DIY

Strategy Driven

Marketing automation is undoubtedly an excellent way to streamline your marketing operations. If you’re like most business owners, you’re always looking for ways to save money and optimize your operations. So, you may be considering doing your own marketing automation instead of hiring a professional.

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Seven Ways to Leverage Internal Mobility

The Center For Leadership Studies

Stay Interviews The place to start is a stay interview most often led by the employee’s manager or the manager’s manager. It could be with someone in Talent Development or Recruiting. Are there conferences, training/certifications, publications or presentation opportunities you would like the opportunity to explore?

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6 Tips to Improve Your Hiring Process

Leading Blog

Invest in training for all hiring managers. Consider making this training compulsory for anyone involved in hiring and go one step further by requiring a level of competence to be demonstrated before authorizing the manager to undertake hiring for the organization. Review your hiring process.

Process 278
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The Big Shift: Demand for Future Work Skills in 2021

HR Digest

Workers who adapt and grow with the organization in a time of accelerated change will be able to launch products and services that meet market needs. When I was a technology marketing exec in 2009, I heard the words nurture marketing. When I was a technology marketing exec in 2009, I heard the words nurture marketing.

Skills 145
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Top Five Internet Marketing Tools for Small Business Owners

Women on Business

Top Five Internet Marketing Tools for Small Business Owners. It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Want to be an Internet marketing superstar? Google AdWords™. Ashley also has a B.A.

Tools 188