Strategy Driven

APRIL 17, 2013

.” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. In short, it works.

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Strategy Driven

FEBRUARY 14, 2011

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are.

Audience 81

Audience Media Marketing Word of Mouth Marketing 81

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. Go-To-Market Strategy planning and budgeting is just as vital to a successful launch as the product itself. Go-To Market Strategy is, in essence, the launch. A great product. All of the above.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Harvard Business Review

SEPTEMBER 10, 2015

When Udi Mokady and Alon Cohen launched CyberArk — the darling of the cybersecurity industry, with a market capitalization of nearly $2 billion — the founders abandoned the local strategy early on. headquarters, in Massachusetts, to immerse the team in the American market. This conclusion is an interesting one.

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8