article thumbnail

Businesses Don’t Fail – Leaders Do

N2Growth Blog

Leaders who fail to demonstrate a constancy of character won’t create trust, won’t engender confidence and won’t create loyalty. If your company doesn’t possess the talent it needs to achieve its business objectives no one is to blame but leadership. Bottom line… businesses don’t fail – leaders do.

Brand 379
article thumbnail

Bridging the Gap Between Marketing and IT

Harvard Business Review

Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Even the aspects of marketing that aren’t traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are.