Harvard Business Review

JUNE 22, 2017

They might draw from CRM systems to evaluate the lifetime value of a customer, for example, or optimize pricing based on supply chain systems about available inventory. Firms still use statistics packages, spreadsheets, data warehouses and marts, visual analytics, and business intelligence tools.

Open-book 8

Open-book Software Supply Chain Technology 8

Harvard Business Review

FEBRUARY 24, 2014

Traditional tools (business-intelligence applications, relational databases) simply can’t handle petabytes of unstructured information. Big data is not comparable to ERP and CRM applications. These suites lent themselves to traditional ROI calculations because they largely automated manual business processes.

ROI 8

ROI Maturity How To CRM 8

Harvard Business Review

DECEMBER 17, 2013

Last quarter , within the dominant “Internet” category, the most venture capital deals were done in the areas of business intelligence and analytics, followed by advertising, HR and workforce management, and customer relationship management — all ways of using the Internet to make other businesses more efficient.

Venture Funding 8

Venture Funding Entrepreneur CRM Hedge 8

Harvard Business Review

JULY 23, 2014

Apply your company’s CRM or business intelligence systems to internal operations. Infusing science into office planning doesn’t mean you need to have a Ph.D. Consider these ways to think more like an urban physicist in your next office steering committee meeting: Generate more data.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

JUNE 26, 2013

And given the complexities involved in building up competitive IT weaponry, businesses won by out-spending and out-resourcing their opponents. Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email.

Supply Chain 8

Supply Chain Competitive Advantage Information Technology How To 8

Harvard Business Review

MAY 22, 2015

In the near-term, the adoption of AI within business intelligence platforms and customer-facing applications will accelerate. When a business user receives a dashboard, he will also receive an accompanying narrative to explain the insight within the visualization, easing consumption and quickening the pace of decision-making.

Benchmarking 8

Benchmarking Analysis Report CRM 8

Harvard Business Review

OCTOBER 30, 2018

However, with more modern business intelligence platforms emerging, and easier access to sales performance data, the application of science to selling has become a key differentiator in managing the sales organization. This data must come from a widely-adopted CRM system and should be analyzed by a robust, modern analytics platform.

CRM 8

CRM Content Power Price 8

Harvard Business Review

APRIL 12, 2012

Think of these as the customer-side counterpart of Customer Relationship Management (CRM), the multi-billion-dollar business that gives us call centers and junk mail. (My Knowing the real intentions of customers is a far better form of business intelligence than any amount of guesswork, no matter how "big" the data is behind it.

CRM 13

CRM Advertising Call Center Business Intelligence 13