Harvard Business Review

JUNE 22, 2017

One major reason for the update is that analytical technology has changed dramatically over the last decade; the sections we wrote on those topics have become woefully out of date. Some technologies from a decade ago are still in broad use, and I’ll describe them here too. But we’re here to talk about technology.

Open-book 8

Open-book Software Supply Chain Technology 8

Harvard Business Review

FEBRUARY 24, 2014

Second, they’re inconsistent with the history of technology. Yes, we live in what Ray Kurzweil calls an era of accelerating technological change, but no transformative application or device has ever achieved critical mass within three years. Big data is not comparable to ERP and CRM applications. Technology'

ROI 9

ROI Maturity How To CRM 9

Harvard Business Review

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Those failures can mean a lot of things — over-budget, data integrity issues, technology limitations, and so forth. I recently led a working session for a team of executives looking to select a CRM provider.

CRM 12

CRM Project Succession CIO 12

Harvard Business Review

OCTOBER 30, 2018

However, with more modern business intelligence platforms emerging, and easier access to sales performance data, the application of science to selling has become a key differentiator in managing the sales organization. This data must come from a widely-adopted CRM system and should be analyzed by a robust, modern analytics platform.

CRM 8

CRM Content Power Price 8