Businesses Serving the Poor Need to Get Over Their Unease About Profit
Harvard Business Review
JUNE 13, 2012
And their intuition isn't baseless: As the bottom-of-the-pyramid concept shifted into the public eye and attracted the criticism of the development sector, the standards for judging the impact of a venture aiming to serve low-income consumers seemed to get a lot tougher. The microfinance industry is a rare D and E success story.
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