GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
"We're looking for new models of innovation. This candid admission comes from Beth Comstock, GE's Chief Marketing Officer. In 12 months, GE received an astonishing 5,000 business plans. We don't have all the answers or all the capabilities." The ecomagination brand has done yeoman's duty over the last six years. Most definitely.
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