GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
It started as a business strategy that wrapped a handful of greener products into one brand story about helping both the environment and customers. In 12 months, GE received an astonishing 5,000 business plans. The Ecomagination Challenge, now in its second year, is GE's foray in to the fast-growing world of "open" innovation.
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