End the Religion of ROE
Harvard Business Review
OCTOBER 20, 2011
DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. Brown noted a simple fact: Return on equity can be broken down into a three-part equation. Prahalad pointed out, the "bottom of the pyramid" is a market and not a social problem. As the late C.
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