Business Model Development Engineering Prahalad 
Harvard Business Review
APRIL 12, 2012
They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. Toyota's counterintuitive realization about what would motivate buyers came from understanding cultural, behavioral, economic, and technologic trends, and this insight drove development choices as well as marketing.
Harvard Business Review
OCTOBER 20, 2011
DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. Similarly, production engineers treated their factories royally and their labor as expendable, until unions and labor laws intervened. That value must be measured across all stakeholders. As the late C.
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