Business Model Development Ethics Transportation 
Harvard Business Review
JUNE 21, 2017
Kalanick and other top executives signal by example what is and is not acceptable behavior, and they are clearly responsible for the company’s ethically and legally questionable decisions and practices. The same, I’d suggest, is true about illegal business models. Fixing the Problem.
Harvard Business Review
APRIL 17, 2014
When confronted with an ethical decision – e.g. whether to dump toxic waste in a developing country, where it may not be illegal, when all your competitors do so as well – it sometimes costs you (a lot of) money to do the right thing. The trick is that their business models are built for the long-term. Strategy'
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