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Who Do You Want Your Customers to Become?

Harvard Business Review

The better we know and understand who customers want to become, the better we can invest and develop the innovations necessary to get them there. History gives a lot of credence to this "human capital" model of innovation influence. George Eastman didn't just create cheap new cameras and films; he created photographers.

article thumbnail

Who Do You Want Your Customers to Become?

Harvard Business Review

The better we know and understand who customers want to become, the better we can invest and develop the innovations necessary to get them there. History gives a lot of credence to this "human capital" model of innovation influence. George Eastman didn't just create cheap new cameras and films; he created photographers.