Harvard Business Review

JANUARY 12, 2017

Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model. Make sure existing products, processes, and culture do not prohibit the SaaS model from blossoming.

Business Model 8

Business Model Licensing Company Software 8

Harvard Business Review

OCTOBER 11, 2013

He renamed his company and put a team of engineers to work solving the product’s mechanical, food safety, cost, and design flaws. The business model centers on the old razor blade strategy: Sell the machine at just above cost and make high margins on the system’s consumable element – patented plastic pods.

Case Study 8

Case Study CFO Hedge PR 8

Strategy Driven

MARCH 28, 2016

Most companies, whether start-ups or long-time players live in a world shaped by the laws of demand where low pricing can trump quality, and where targeted marketing, carefully crafted keywords, and social media engineering can build awareness, influence opinion, and generate sales. Of course this depends on a company’s business model.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50