Compete on Know-Why, Not Know-How
Harvard Business Review
APRIL 12, 2012
They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. So how do you sell a more expensive economy car, especially one with an unfamiliar, unproven technology? Too often I find that companies don't have a clear enough sense of why they do what they do. in a new way.
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