Business Model Ethics Innovation Wireless 
Marshall Goldsmith
FEBRUARY 8, 2018
Lead author of Business Model Generation and Value Proposition Design , which sold over one million copies in 37 languages. Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Formerly SVP in charge of wireless communication. Corporate Executives.
Harvard Business Review
JUNE 8, 2015
Change and innovation are choices, not givens, in any organization, and there are managerial levers for making these selections wisely. Within EB, Merck first created a Global Health Innovation Fund and then a Healthcare Services and Solution unit to identify, develop, and operate nascent opportunities that fit that thesis.
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