Business Model Ethics Operations Pharmaceuticals 
Marshall Goldsmith
FEBRUARY 8, 2018
Lead author of Business Model Generation and Value Proposition Design , which sold over one million copies in 37 languages. Co-author Helping People Win at Work: A Business Philosophy Called ‘Don’t Mark My Paper, Help Me Get an A’ Top-rated professor at the University of San Diego. Former CEOs / Advisors.
Harvard Business Review
JUNE 8, 2015
Pharmaceutical companies, buffeted by regulatory changes, new drug technologies that alter entry barriers and competition, price pressures, and an estimated 300,000 job cuts since 2000, seem to fit the popular narrative of large organizations unable to deal with disruptive forces. Experimentation is vital.
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