Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses. It's the business model, stupid. What lessons can we take from Kodak's struggles? photography.
Let's personalize your content