Business Model Film Gilbert Marketing 
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
JANUARY 28, 2014
One of the most frequent challenges we observe in the field is that companies tend to radically underestimate the threat that disruptive change poses to their business. For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S.
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