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How GE Stays Young

Harvard Business Review

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. It took the financial backing and technical support of GE and the support of CEO Jeff Immelt to nurture this business through numerous technical and business model changes.

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In Big Companies, Lean Is Only One Piece of the Puzzle

Harvard Business Review

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. What about a novel technology partnership?