P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Third, P&G didn't stop at an India-tailored product, but built an India-tailored business model. To distribute the product, rather than forming strong relationships with a handful of powerful retailers as in the U.S. Clearly, P&G has successfully transitioned its razor business to the third phase of global strategy: from U.S.-centric
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