Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

Ries 9

Ries Godin Marketing Strategy Brand 9

Rajesh Setty

NOVEMBER 30, 2008

Related Posts: Seth Godin on "the power of smart copywriting" How To Increase Value for Your Readers Discipline is in the details. Jiffle: 2008 "Webware 100" Finalist; Need your vote Book recommendations for Middle Managers… Posted in the Main Page category.

Tips 29

Tips Licensing Newsletter Godin 29

First Friday Book Synopsis

MARCH 2, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].

Review 85

Review Books Leadership Mintzberg 85

Harvard Business Review

MAY 13, 2015

Brand marketers must demand change from their own media-buying ecosystem. To better understand the long-term branding assets they can create through their marketing efforts, brands will need to shift their metrics of success to focus on aggregate reach, engaged reach, time spent, and true “followership” (or even subscribers).

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

MAY 6, 2013

Extend the concepts of virtual and cloud to business processes and business models in anticipation of the future digital business ecosystems and the socially enabled enterprise. In a time of increasing business and economic change, the role of the CIO and IT is changing in exciting ways.

CIO 8

CIO Hamel Technology Tactics 8