Business Objectives Career Management Marketing Strategy 
In the CEO Afterlife
APRIL 23, 2012
The late French author Andre Maurois once said, “Business is a combination of sport and war.” In business, your competitor is the enemy. For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Go ahead, hate your competitors.
Harvard Business Review
OCTOBER 11, 2016
If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. Some companies are leading the way in terms of targeting their employer brand marketing to the specific talent they’re looking to attract.
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