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April 2021 Leadership Development Carnival

Lead Change Blog

Welcome to the April 2021 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Development. Communication. ” Connect with Stephanie here.

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Mastering the Metrics: A Complete Guide to Evaluating Training Effectiveness

Experience to Lead

Using a combination of feedback tools, performance metrics and data analytics, ensures training investments are aligned and support business objectives. You can do this by using supplemental visual aids like graphics, diagrams and videos, reflection worksheets or deep immersive experiences.

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Four Ways to Scale Digital Capabilities on Your Team

Harvard Business Review

But these organizations still face a daunting challenge in distributing digital expertise: how do you develop digital competency more broadly across a large organization? Make sure your guidelines align to business objectives. Bringing distributed groups up to speed with digital strategy puts you in the guidelines business.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

It could be a comment, a "like," uploading a photo or video or passing content onto their networks. Develop content that is "Liquid and Linked." Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. The other 120 million views were of content created by others.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs. Doing that required developing a new business model in which MedStar would get paid to keep patients well. billion in 2010 to $4.9

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Nemorin They make great content stories using the medium of the moment, video.

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