Leading Blog

JUNE 12, 2023

I N BUSINESS, as in sports, the aspect that distinguishes the best teams from the mediocre teams comes down to collaboration. But setting goals in functional silos and then hoping that everything works itself out across the organization is an unlikely path to success. Let’s apply the team sport analogy further.

Team 307

Team Supply Chain White Paper Sports 307

In the CEO Afterlife

APRIL 23, 2012

As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” In business, your competitor is the enemy. Clearly define your goals. I ’m an extremely competitive person.

Power 208

Power Sports Competitive Advantage Advertising 208

Harvard Business Review

MARCH 31, 2015

GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Marketers can also quantify many traditionally amorphous goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

NOVEMBER 7, 2011

Most companies' marketing materials make generic claims like "an industry leader with decades of experience helping global customers achieve business objectives through unique solutions and uncompromised value." Because their primary goal is to teach customers new perspectives, not reinforce existing ones. Sound familiar?

Marketing 14

Marketing ROI Short-term Long-term 14

Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. Done well, however, a marketing blueprint details how marketing will deliver against the company’s business goals.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

OCTOBER 11, 2016

If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. ” This emphasis on the collective distances Adidas from Nike’s more archetypal sports obsession with individual winners.

Globalization 8

Globalization Brand Survey Engineering 8