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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Business Coaching for Leadership Development and Executive Success: Your Catalyst for Change and Growth

CO2

Here’s how business coaching can create a significant impact: Increased Efficiency : By identifying areas of inefficiency, business coaching helps streamline operations. Enhanced Time Management : Coaches aid in refining your daily operations to focus on critical tasks.

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In-House or Outsourced IT: Which Is Best for Your Business?

Strategy Driven

The insourcing or in-house team is a practice when the work and tasks are performed within the operational infrastructure of the company. The office workers know the culture of the company and are aware of all project aspects and business objectives. In-house vs. Outsourced IT: What’s the difference? Bottom line.

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What It Takes To Turn Your Failing Business Around

Strategy Driven

It involves reassessing your business operations, starting with leadership. Leadership is a significant part of any business, and it’s highly recommended to get the right executive team to hold the fort. Institute new money management procedures. For a failing business, this may be something you lack.

Finance 81
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The Power of an Enemy

In the CEO Afterlife

The late French author Andre Maurois once said, “Business is a combination of sport and war.” In business, your competitor is the enemy. For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Go ahead, hate your competitors.

Power 208
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How the Best Global Employers Convince Workers to Join and Stay

Harvard Business Review

If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. It then provides tailored content related to 10 of its core functional areas, including Research & Innovation, Sales & Business Development, and Operations.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. Make the CMO the “bonding agent” that connects the organization.

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