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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Business Coaching for Leadership Development and Executive Success: Your Catalyst for Change and Growth

CO2

Enhanced Time Management : Coaches aid in refining your daily operations to focus on critical tasks. This approach not only saves time and resources but ensures that your efforts are strategically aligned with your business goals. This led to increased market share, higher revenues, and successful expansion into new markets.

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The Power of an Enemy

In the CEO Afterlife

Winning at any cost is a signal that you have lost sense of the business objectives. Pillsbury pioneered this category with proprietary technology and had no direct competition. With 100% share of market, our strategy was market growth and we managed to double sales in four years.

Power 208
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Executives and Salespeople Are Misaligned — and the Effects Are Costly

Harvard Business Review

According to an assessment of over 700 sales professionals and senior executives conducted by GrowthPlay — a sales-focused consulting firm where one of us is Managing Director — the problem stems from gaps between the perceptions, attitudes, and information flows between executives and sales reps.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They are on top of the latest trends in SEO, SEM and copywriting strategies. They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. This article by Mike McManus of Marketing Labs is one solid example.

Marketing 105