The Guru's Guide to Creating Thought Leadership
Harvard Business Review
NOVEMBER 13, 2012
Zeitgeist, German for "spirit of the time," is the complex interplay of economic, technological, political, and social forces that can determine which ideas will flop and which will fly in a particular moment. Hamel and Prahalad combined the old resource view with an emphasis on differentiation, made popular in the 1980s by Michael Porter.
15 
Let's personalize your content