Call Center Energy Human Resources Operations 
Harvard Business Review
AUGUST 5, 2014
Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. With so many parts of the organization needing to come together to deliver on a customer journey, the CMO has to operate as the “glue” across the organization.
Harvard Business Review
AUGUST 15, 2016
The linked system allowed for more insight into customers, and managers could use the information to coach employees, to assess whether they had the right tools and resources, and to identify people with innovative ideas and leadership potential. Organizational barriers are often the culprit. You and Your Team Series.
Expert insights. Personalized for you.
9 
Let's personalize your content