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Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends?

CAPEX 15
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IT Cannot Be Only the CIO's Responsibility

Harvard Business Review

For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.

CIO 8
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4 Models for Using AI to Make Decisions

Harvard Business Review

Executives who wouldn’t hesitate to automate a factory now flinch at the prospect of deep-learning algorithms dictating their sales strategies and capex. Even better, they would respond 10 times faster to market moves than existing processes while requiring minimal human intervention. That was the challenge.

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Don’t Play with Dead Snakes, and Other Management Advice

Harvard Business Review

So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. Companies used to spend a ton of money testing products with focus groups and market research teams.

Advice 8
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Do We Need A Recruitment Agency For Robots?

The Horizons Tracker

” It’s part of a Robotics as a Service market that research from Allied Market Research estimated will be worth some $34.7 It will provide capacity in markets that struggle with labor capacity either through the difficulty of the work itself or the cost pressures they face. The need for investment in technology.

TCO 74
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What You Should Know About Dodd-Frank and What Happens If It’s Rolled Back

Harvard Business Review

And in the market more broadly, there is a sense that certain kinds of bad assets should be avoided.” There is a lot of market power for banks over the individual businesses that borrow from them. We’ve [got] growth prospects in the stock market. And not very much capex , not very much innovation.