In the CEO Afterlife

article thumbnail

Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

But in the context of taking charge and leading human beings during major or minor crises, every chief executive is blessed with the luxuries of time, subordinate counsel, years of related experience, and knowhow imparted by pundits in thousands of books, journals and case studies. years, down from 10.0 years in 2000.

CEO 260
article thumbnail

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

The marketing strategy became a case study, which was added to the curriculum at places like Harvard and the London School of Business. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100