Lead Change Blog

AUGUST 9, 2017

You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. It eats up the 45-minutes before the gravy-laden conference lunch, but is it productive? A look at social media will tell you about people’s ability to credibly self-manage their own brands. Or even necessary?

Brand 196

Brand Conference Wilde Politics 196

Mark Sanborn

JANUARY 12, 2022

After a successful career in publishing, consulting, speaking, and business, he was approached by the board to help resurrect the institution. Students began emailing me—about a plumbing problem, a question about career options, or just to say how much they enjoyed a particular professor. . and HPU Media Entrepreneur-In-Residence .

Case Study 70

Case Study Education Learning-by-Doing Brand 70

Harvard Business Review

MARCH 21, 2012

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Ronnie, whose son had Asperger's, had been working with special needs children his entire career and had been with the company since the start. She sure had a keen memory. "So,"

Case Study 12

Case Study Insurance Hamel System 12

Harvard Business Review

FEBRUARY 6, 2013

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The media attention generated by its novelty had died down and, in spite of incremental technological improvements, sales were slipping. Fun or Functional?

Case Study 8

Case Study Retail Learning-by-Doing Education 8

Harvard Business Review

FEBRUARY 4, 2014

John Lees, a UK-based career strategist and author of Knockout CV , agrees. With social media, there’s no excuse to not be able to find the name of a hiring manager,” says Glickman. Case study #1: Demonstrate an understanding of what the company needs. Case study #2: Catch their attention. She never gave up.

Letter 14

Letter How To Maturity Case Study 14

Harvard Business Review

JULY 24, 2012

This can be a powerful win-win that provides customers with verification, a learning tool, and a basis for building best practices, while providing a case study or success story for you. It's great career development for them.". Provide your customer advocates with opportunities for growth.

Reference 13

Reference CIO PR Learning-by-Doing 13

Harvard Business Review

MAY 22, 2013

One predictable result of this activity has been increasing demand from marketing and sales leaders to find more such advocates to showcase, in some cases creating a "beast that needs to be fed" similar to what you see in traditional media channels — like sports or the entertainment industry — that experience rapid growth in popularity.

PR 8

PR CIO Reference How To 8