Career CEO Market Segmentation Marketing 
CO2
APRIL 28, 2013
In the past decade or so, coaching has become increasingly professional and leadership development is now the largest market segment. Life Coaching–This is a newer part of the coaching market, and does not have a significant corporate following either.
Harvard Business Review
NOVEMBER 17, 2011
Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. Your personal value proposition (PVP) is at the heart of your career strategy. He gets three or four calls a year asking him to consider a corporate CEO position. They aren't right for him.
Coaching Tip
JUNE 19, 2017
It is not corporate strategy , sales compensation plan , or the market segmentation. In the world of work, the single greatest asset of successful individuals, teams and organizations is their mindset --what happens in between their ears.
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