Career, Christensen, Kaplan and Marketing

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Career

Christensen

Kaplan

Marketing

Just because you can make an omelet, doesn’t mean you’re a restaurateur!

Mills Scofield

APRIL 15, 2012

That’s why I was thrilled when my friend and one of business model innovation’s gurus, Saul Kaplan , wrote a must read book sharing his real world experiences - The Business Model Innovation Factory. Long before it became fashionable, Saul was leveraging the power of business models in his career. 1] Kaplan, Saul.

Kaplan

Kaplan Business Model Levitt Christensen

What Great Social Media Campaigns Get Right

Harvard Business Review

AUGUST 4, 2014

All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.

Media

Media Marketing Strategy Groupthink Kaplan

Leadership Digital

Just because you can make an omelet, doesn’t mean you’re a restaurateur!

What Great Social Media Campaigns Get Right

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