The Dangerous Tension Between CMOs and CIOs
Harvard Business Review
AUGUST 29, 2013
However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur.
Let's personalize your content