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The Dangerous Tension Between CMOs and CIOs

Harvard Business Review

However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur.

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Servant Leadership Observer ? November 2010

Modern Servant Leader

Who Is Accountable for Your Career? Book Says Servant Leadership Critical for Marketing Leaders. Careers for Servant Leaders. Innovation. Identify Your Leader’s Weakness. Do You Practice Artificial or Authentic Accountability? Blogging is a Mirror of Yourself and Your Organization. The Answer May Surprise You.

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The CIO in Crisis: What You Told Us

Harvard Business Review

Our research, conducted in partnership with Harvard Business Review, The Economist, CEB (formerly the Corporate Executive Board), Intel, and TNS Global, finds that corporate leadership has lost confidence in the CIO as a strategic partner and views IT as a commodity rather than a difference-maker.

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To Blog or Not to Blog?

N2Growth Blog

Share and Enjoy: View Comments [link] Stuart Oliver: Entrepreneur, Interim CIO, Technology COO, Strategist, » Blog Archive » To blog or not to blog [.] Mike Myatt from N2Growth has this interesting blog entitled “To blog or not to blog“ [.] link] Swiecki’s Blog » Tech-blog Carnival Edition 2 [.] I Think Not.

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Technological Know-How Is a Job Requirement

Harvard Business Review

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. Marketers no longer live in an above-the-line world; instead, direct-response and pay-per-click advertising have entered the mix.

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The Rise of the Digital CMO

Harvard Business Review

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. How could this be?, The Digital Disconnect.

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Take the Government Leadership Challenge

Harvard Business Review

If you are a business leader at the very top of your game, it will help you avoid career stagnation. As a corporate leader, you have already contributed value by building successful businesses, bringing innovative and high-quality products and services to market, and creating jobs. I have a challenge for you.