Career Commitment Health Care Kaplan 
Harvard Business Review
AUGUST 9, 2018
While most for-profit companies start with product and then subsequently segment customers based on profit potential (higher lifetime value and lower acquisition costs), the most successful nonprofits commit first to reaching an underserved population, which often includes higher acquisition costs and lower lifetime value.
Harvard Business Review
FEBRUARY 11, 2011
Lexington Mayor Jim Gray and Louisville Mayor Greg Fischer are both first-time office holders coming to public service directly from successful private sector business careers. These students constitute a network with deep roots in the community and deep commitment to it. Both new mayors ran and won on economic development platforms.
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