Career Cooper Development Pharmaceuticals 
Leading Blog
AUGUST 14, 2018
Yu examines pharmaceutical companies like Novartis and the soap company P&G to see how they moved across knowledge disciplines to leverage or create new knowledge on how their product was made. As P&G chairman William Cooper Proctor said in 1933, “This [synthetic detergent] may ruin the soap business.
Harvard Business Review
MARCH 24, 2017
You are the newly promoted vice president of business development at an oil company. Despite having solid internal anti-corruption rules in place, the pharmaceutical giant wound up facing criminal investigations for bribing doctors and foreign officials , eventually paying a $489 million fine. Picture this. Consider the case of GSK.
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