Marshall Goldsmith

NOVEMBER 30, 2010

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110

Metrics Bottom-up Budgeting Marketing 110

Harvard Business Review

FEBRUARY 22, 2012

While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. These experts are highly briefed on the purpose and goals of the SU organization. Isn't This Just Another Way To Cut Costs? And that would be interesting enough.

Participative 15

Participative Decentralization Globalization Cost Center 15

Tanveer Naseer

NOVEMBER 10, 2015

Begin with previously discussed goals and work forward from those to observations and measurements. One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed. You have lost market share, customer service complaints are up, and your own boss is pissed off.

Performance Review 100

Performance Review Review Learning-by-Doing Document 100