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The Best Things in Business are Free

In the CEO Afterlife

I’m not referring to a bunch of “buy one get one free” promotions or deep discount sales events. I’m getting at the elements of business that drive superior performance at no extra cost. Stop worrying about low-cost foreign competition and the state of the economy or your industry. A good leader costs as much as a bad one.

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Building Customer Loyalty :: Women on Business

Women on Business

It costs 5 to 10 times more to attract a new customer than it does to keep an existing one. Let me share a few statistics to support this point: 65% of your business comes from existing customers—over half of your business is repeat customers—or at least it should be.

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How are you doing on price? :: Women on Business

Women on Business

In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever. I’ll say at the outset that The Whale Hunters way is never to discount a price.

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Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. million exemption and additional $3 million for married couples on inherited assets before the original cost basis rule would apply). The Bush law did allow a $1.3

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4 Ways to Grow Your Business Organically

Strategy Driven

Effective branding enables you to cut marketing and advertising costs. To address these concerns, you need a robust and able Human Resource department. The incentives can include freebies, gift cards, cash backs, product discounts or store credit. However, employee development does not only focus on career advancement.

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The Importance of Testing in an E-marketing Campaign

Women on Business

6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession? Even though we are bombarded with thousands of emails per. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter.

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Nine Rules for Employee Engagement

Chart Your Course

Results range from happier customers to higher profits and stock prices, to lower health care costs. Moreover, experts say employee engagement is doubly important in times of economic recession, uncertainty or boom, because this is when the human element differentiates those who fail, survive or thrive. Social Responsibility.