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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Social Media Demystified

N2Growth Blog

Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

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Writing Your Résumé When Your Job Title Doesn’t Reflect Your Responsibilities

Harvard Business Review

You’re ready to make a career move, up to a higher level or into a different industry or an entirely new field. Accelerate growth with new product/service lines that generate predictable, recurring revenue. Built systems — financial, HR, CRM, PM — to ensure orderly expansion from ten to 150 employees and one U.S.

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How Deloitte Consulting LLP and Salesforce Are Using Technology to Transform the Employee Experience - SPONSOR CONTENT FROM DELOITTE’S CONNECTME AND SALESFORCE

Harvard Business Review

ConnectMe leverages the world’s leading CRM cloud solution, Salesforce, to help organizations navigate the changing workplace and deliver an exceptional employee experience. And we’re constantly innovating on it. A company that’s growing must be able to retain its talent and show them different career paths.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. The NBA has a digital television product called League Pass, which can be live-streamed onto smart phones, tablets and other devices. We want to win.

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