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The Skills Doctors and Nurses Need to Be Effective Executives

Harvard Business Review

We are witnessing an unprecedented transformation of the health care industry. Physicians and nurses are being called upon to lead these new health care enterprises — and are assuming a higher level of influence in the business of health care than ever before. It would be a shame if they did.

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The Marketing of a President

Harvard Business Review

Progressive businesses like Salesforce.com and SAS Canada are moving toward a new marketing model in which customers sell, market and participate heavily in helping develop innovative solutions for them. For example, Michael Porter describes new approaches to regulation that stipulate measurable social improvements from initiatives.